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Make the Most of Speed — A Nimble Supply Chain is Just the Start

L Brand’s speed-to-market program has delivered a virtuous cycle of positive benefits to the Victoria’s Secret and Bath & Body Works businesses, resulting in lower inventory, faster turns, lower markdowns, higher operating margins and increased sales — extraordinary progress that

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Posted in Brand Strategy, Growth, Merchandising, Profit Model, Promotion Strategy, Retail Trends, Speed, Testing

Dig Out of the Promotion Trap

Fall Into the Trap Promotions offering discounted prices have always been a prominent feature of U.S. retail, but they’ve become significantly more so since the recession melted away demand and technology reduced to near-zero the cost of targeted communications. An

Posted in Marketing, Promotion Strategy