Blog Archives

Make the Most of Speed — A Nimble Supply Chain is Just the Start

L Brand’s speed-to-market program has delivered a virtuous cycle of positive benefits to the Victoria’s Secret and Bath & Body Works businesses, resulting in lower inventory, faster turns, lower markdowns, higher operating margins and increased sales — extraordinary progress that

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Posted in Brand Strategy, Growth, Merchandising, Profit Model, Promotion Strategy, Retail Trends, Speed, Testing

Make Your Ecommerce Channel More Profitable

Vertically integrated fashion retailers have an easy dotcom business model compared to retailers who sell others’ brands. This relative ease comes from having an extra ~15 percentage points of margin to play with, no direct competition, an established supply chain

Posted in Digital strategy, Ecommerce, Profit Model