Blog Archives

Performance Marketing 2.0

Managing the customer’s journey from awareness, consideration and purchase and then onto loyalty and advocacy is the Holy Grail of retail marketing. To unlock its full potential, the journey must be relevant, engaging and seamless, from end-to-end. The current focus

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Posted in Brand Strategy, Digital strategy, Ecommerce, Growth, Marketing, Retail Trends

Make Your Ecommerce Channel More Profitable

Vertically integrated fashion retailers have an easy dotcom business model compared to retailers who sell others’ brands. This relative ease comes from having an extra ~15 percentage points of margin to play with, no direct competition, an established supply chain

Posted in Digital strategy, Ecommerce, Profit Model