Blog Archives

Performance Marketing 2.0

Managing the customer’s journey from awareness, consideration and purchase and then onto loyalty and advocacy is the Holy Grail of retail marketing. To unlock its full potential, the journey must be relevant, engaging and seamless, from end-to-end. The current focus

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Posted in Brand Strategy, Digital strategy, Ecommerce, Growth, Marketing, Retail Trends

Five Strategies to Strengthen Stores

We all know it: the Web commodifies the customer shopping experience. Nevertheless, the sheer convenience and unlimited access provided by online shopping continues to draw a greater portion of her spend. So how can mall specialty retailers draw her back

Posted in Brand Strategy, Digital strategy, Growth, Marketing, Merchandising, Retail Trends, Testing

Make Your Ecommerce Channel More Profitable

Vertically integrated fashion retailers have an easy dotcom business model compared to retailers who sell others’ brands. This relative ease comes from having an extra ~15 percentage points of margin to play with, no direct competition, an established supply chain

Posted in Digital strategy, Ecommerce, Profit Model

Retail Strategy in the Digital Age

After twenty years focused on retail strategy, I took a two-year hiatus in an attempt to make my Internet riches with a software start-up. When I returned to consulting in late 2012 (alas, sans riches), I returned to a significantly changed

Posted in Brand Strategy, Digital strategy, Growth, Marketing, Merchandising